About Powerfleet

Powerfleet (Nasdaq: AIOT; JSE: PWR) is a global leader in the artificial intelligence of things (AIoT) software-as-a-service (SaaS) mobile asset industry. With more than 30 years of experience, Powerfleet unifies business operations through the ingestion, harmonization, and integration of data—regardless of source—and delivers actionable insights to help companies save lives, time, and money.

Our ethos goes beyond technology—our people-centered approach and commitment to innovation empower our customers to drive meaningful and lasting business improvements. We proudly serve over 2.6 million subscribers across more than 48,000 customers in 120 countries, with commercial operations on every major continent.

Position Overview
As the Regional Sales Director – West Region, you will lead Powerfleet’s direct sales efforts across the western United States, focusing on mid-market and enterprise customers. This is a critical leadership role responsible for driving new customer acquisition, expanding existing accounts, and leading a team of high-performing regional sales professionals.

You will act as both a strategic leader and a hands-on contributor, owning high-value opportunities while mentoring and scaling a geographically dispersed team. Reporting to the Vice President of Sales- North America, you’ll be instrumental in shaping territory strategy, refining sales execution, and ensuring the West Region meets and exceeds revenue targets.

Key Responsibilities

Regional Sales Leadership & Growth

• Develop and execute a regional sales strategy aligned with national revenue goals
• Recruit, coach, and lead a high-performing direct sales team across the Western U.S.
• Drive pipeline growth and ensure achievement of quarterly and annual sales targets
• Engage directly in high-value, complex opportunities and key customer meetings

Enterprise & Mid-Market Sales Execution

• Lead strategic sales cycles from prospecting through close with mid-market and enterprise clients
• Oversee account planning and expansion strategies within existing customers
• Guide team through solution selling techniques tailored to customer operations and outcomes

Cross-Functional Collaboration

• Partner with Product, Marketing, Customer Success, and Operations to ensure cohesive go-to-market execution
• Provide field insights on customer needs, competitor activity, and product feedback

Forecasting & Sales Operations

• Ensure accurate pipeline forecasting and reporting through Salesforce
• Monitor team performance through KPIs and sales metrics, and implement improvement plans where necessary
• Ensure consistency in deal structuring, pricing strategies, and contract negotiations

Required Skills & Experience

• 10+ years of B2B sales experience with 5+ years leading direct sales teams
• Proven success selling complex technology solutions into transportation, logistics, supply chain, or industrial markets
• Track record of meeting and exceeding multimillion-dollar revenue goals
• Strong executive presence and ability to engage with senior stakeholders across customer organizations
• Skilled in team development, pipeline management, and sales process improvement
• Experience with Salesforce or equivalent CRM platforms
• Based in the Western U.S. with ability to travel up to 50%

Preferred Skills

• Experience selling SaaS, IoT, or telematics solutions to mid-market and enterprise customers
• Background in managing strategic account growth and large, consultative sales cycles
• Familiarity with pricing models, revenue forecasting, and territory planning
• Exposure to formal sales methodologies (e.g., MEDDIC, Challenger, etc.)
• Data-driven, collaborative, and solutions-oriented sales leader

Equal Employment Opportunity Statement
Powerfleet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law. We believe that diverse perspectives drive innovation and success, and we’re proud to be a workplace that reflects the communities we serve.