About Powerfleet

Powerfleet (Nasdaq: AIOT; JSE: PWR) is a global leader in the artificial intelligence of things (AIoT) software-as-a-service (SaaS) mobile asset industry. With more than 30 years of experience, Powerfleet unifies business operations through the ingestion, harmonization, and integration of data, irrespective of source, and delivers actionable insights to help companies save lives, time, and money. Powerfleet’s ethos transcends our data ecosystem and commitment to innovation; our people-centric approach empowers our customers to realize impactful and sustained business improvement. Powerfleet serves over 2.6 million subscribers across more than 48,000 customers in 120 Countries, with commercial operations in every major continent.

Role Summary

Powerfleet is seeking a talented and data-driven Field Marketing Manager based in Mexico City to lead demand generation and lead nurturing efforts across Mexico. This individual will be instrumental in executing go-to-market strategies that support revenue growth and align with regional business objectives.

The ideal candidate brings a strong understanding of the AIoT space and excels at turning complex product information into compelling, customer-facing content. As a strategic partner to the revenue team, this person will drive account-based marketing (ABM) campaigns, generate qualified leads, and optimize performance through data-backed decisions. We’re looking for a hands-on marketer who can elevate brand awareness, increase engagement, and deliver measurable results.

Key Responsibilities

Go-to-Market Strategy & Regional Execution

• Plan and execute regional marketing campaigns aligned with business goals and the Mexico-based sales team.
• Tailor messaging, content, and assets to address local market needs and buyer priorities.
• Translate and adapt global marketing content into Spanish for regional relevance and effectiveness.

Account-Based Marketing & Demand Generation

• Collaborate with sales to identify strategic accounts and execute 1:1, 1:few, and 1:many ABM initiatives.
• Develop messaging and campaigns to drive awareness, engagement, and conversion across key accounts.
• Leverage intent data and behavioural signals to deliver the right message to the right audience at the right time.

Campaign & Channel Management

• Execute integrated, multi-channel campaigns using digital ads, email marketing, events, and third-party partnerships.
• Manage regional programs including paid media and participation in industry events and tradeshows.
• Ensure campaigns are data-driven and support both pipeline development and revenue generation.

Cross-Functional Collaboration

• Partner with sales, presales, product, and customer success teams to align marketing programs with business outcomes.
• Collaborate with global and regional marketing teams to share insights and tailor programs to the Mexico market.

Performance Measurement & Reporting

• Track, analyze, and report on campaign performance and contribution to pipeline and revenue.
• Use data and KPIs to optimize marketing activities and improve ROI.

Qualifications & Experience

• 5+ years of B2B marketing experience, ideally within SaaS, IoT, or AIoT industries.
• Excellent communication skills in both English and Spanish (written and verbal).
• Strong understanding of marketing automation and ABM tools and practices.
• Experience developing customer-facing collateral in partnership with product teams.
• Proven track record of generating measurable results and making data-informed decisions.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong collaboration skills with experience working cross-functionally, especially with sales.
• Experience working within a global organization and executing regional strategies for Mexico.
• Analytical mindset with a strong grasp of pipeline metrics and marketing KPIs.
• Bachelor’s degree in Marketing or related field preferred, but not required.

Preferred Skills

• Industry experience in IoT, logistics, or supply chain is a strong plus.
• Familiarity with enterprise-level IoT applications and technologies.
• Proficiency with tools such as: Pardot, 6Sense, ZoomInfo, Salesforce, On24, and other modern webinar platforms.
• Strong project management capabilities and ability to thrive in a high-growth environment.